Crash Zoom

Crash Zoom from BA Motion Graphics on Vimeo.

This is an example of a crash zoom. This shot is usually used to help us focus on what the director wants us to pay attention to or to help us establish where the shot is actually taking place. This clip is very short so it is hard to get any meaning from it but we can see that them shot is obviously about the man as we are made to have all of our attention on him.