This is a Harry Potter video game which is mainly aimed at teenage male fans. The front cover of the game is inticing as it gives an insight into what the film is going to be about. At the bottom of the image we see Harry reaching out with his trademark wand, and above the dark eye's of who we already know is Harry's enemy Voldemort. The characters do not need explaining, and this reaches out to the audience as they like that familiarity they already have with them.



This is a Harry Potter handbag. This type of merchandise reaches out to a total different audience, and interests girls into the film. The female character Hermoine is on the front reaching out her wand, who the girls would more likely be able to relate to.